PRESS RELEASE

April 21, 2023
Colan Totte Co., Ltd.

Give yourself a pleasant morning with the power of magnetism. Colantotte RESNO Reinvented as a Brand Focused on Comfortable Sleep Environments Sales of Magnetic Pillows and Magnetic Recovery Wear to Start April.

The Colantotte RESNO brand of Colan Totte Co., Ltd. (Headquarters: Chuo Ward, Osaka; President and Representative Director: Katsumi Komatsu), a manufacturer and distributor of the Colantotte brand of magnetic health gear, has transformed from a brand focused on “rest” into one focused on “sleep.” At the same time, we are launching new products such as “Colantotte RESNO MAGNE RECOVERY WEAR PLUS” (Short Sleeves/Shorts, Long Sleeves/Long Pants) and “Colantotte RESNO MAG-RA WAVE,” which support comfort during sleep by improving blood circulation with the power of magnetism. We are also recategorizing Colantotte RESNO MAG-RA under the RESNO brand, which will go on sale starting April.

■New concept: “Transform Tomorrow with Colantotte RESNO”

Colantotte RESNO was launched in 2019 based on the concept of “total support for the three major elements of health (exercise, relaxation, and nutrition).” Because we want to make our brand easier for consumers to understand by focusing on creating a “comfortable sleep environment,” we are changing our concept to “Transform Tomorrow with Colantotte RESNO.”

New brand site/brand movie: https://resno.colantotte.jp/

■New Product Lineup

Colantotte RESNO MAGNE RECOVERY WEAR PLUS

Launch date: Sales begin April, 2023
Official site: https://www.colantotte.jp/
Official shops: https://www.colantotte.jp/store

■ Why the Brand Was Reinvented

In recent years, the need for quality sleep has increased, and the sleep market continues to expand. According to our consumer survey, 27.3% of respondents feel that they are getting poor-quality sleep because they wake up in the middle of the night. In addition, 24.5% of respondents have no particular sleep-related concerns, while 75.5% do have some sleep-related concerns. It is clear from the survey results that about 90% of people want to solve their sleep-related issues. Through joint research conducted with Brain Sleep, which conducts scientific studies on the brain and sleep, we have confirmed that wearing magnetic recovery wear helps improve one’s sleep environment. We hope that by having consumers use our brand’s products, we can help everyone lead rich lives every day through restful sleep.

  • Why the Brand Was Reinvented
  • Why the Brand Was Reinvented

Colantotte RESNO MAGNE RECOVERY WEAR PLUS

Gear that promotes circulation and relaxes muscle stiffness using magnetism while you sleep. The special rugged texture feels good against the skin and helps you get a pleasant night’s rest.
  • Our original magnetic technology promotes blood circulation in the worn area, relieving stiffness and promoting recovery
    The magnets are arranged in our unique Alternating North-South Polarity Orientation (ANSPO™). The shirt features 10 ferrite permanent magnets that act on the shoulders and back, while the pants feature 6 such magnets that act on the waist area, promoting blood circulation and easing stiffness. This enables you to care for your body as you sleep.
  • The rugged texture caresses the skin to facilitate comfort during sleep
    The unique rugged texture of our Switch-Tex™ fabric gently comes into contact with your skin as you turn over and such, helping you to sleep in comfort.
  • Three aspects of our comfortable sleep-promoting design:
    ① A loose silhouette that avoids hindering movements
    ② Pile material known for excellent breathability, moisture absorption, and a soft touch
    ③ Removing constraints on the fabric, rib, and so on to allow wearers to roll over smoothly
  • Why the Brand Was Reinvented
  • Why the Brand Was Reinvented
Magnet layout diagram
  • Why the Brand Was Reinvented
    Fabric surface
  • Colantotte RESNO MAGNE RECOVERY WEAR PLUS Short Sleeves
    Short sleeves
  • Colantotte RESNO MAGNE RECOVERY WEAR PLUS Long Sleeves
    Long sleeves
  • Colantotte RESNO MAGNE RECOVERY WEAR PLUS Magnet location
    Magnet location
  • Colantotte RESNO MAGNE RECOVERY WEAR PLUS Shorts
    Shorts
  • Colantotte RESNO MAGNE RECOVERY WEAR PLUS Long pants
    Long pants
  • Colantotte RESNO MAGNE RECOVERY WEAR PLUS Magnet location
    Magnet location
Product name Colantotte RESNO MAGNE RECOVERY WEAR PLUS
Short Sleeves/Shorts/Long Sleeves/Long Pants
Medical Device Certification Number Shirt: 231AGBZX00004000
Pants: 231AGBZX00005000
Color/Size Color: Heather Gray  Sizes: S, M, L, XL
Material Main body: 96% polyester, 4% polyurethane
Rib: 94% polyester, 6% polyurethane
Magnets 180mT ferrite permanent magnets arranged in the Alternating North-South Polarity Orientation (ANSPO™)
Shirt (10 magnets)/Pants (6 magnets)
Launch Date End of April 2023

Colantotte RESNO MAG-RA WAVE

Provides proper neck support for a good night’s rest.
Promotes circulation and eases stiffness as you sleep.
  • Supports the cervical vertebrae and curves around the neck
    The wave-like form fits the curve of the cervical vertebrae, helping to return the spine to its original position. It provides gentle support up to the shoulders, opening up the chest and facilitating smoother breathing. The design reaches down to the shoulders, distributing the pressure from the body and reducing the stress applied to the neck.
  • A “Shoulder MAG Zone” that conforms to the shoulders
    The shape of the pillow, which conforms to the line from the neck to the shoulders, along with the magnetic pocket efficiently improve blood circulation. 130mT magnets are used to ease stiffness.
  • Special material with just the right amount of elasticity. Highly breathable, and washable as well
    It has just enough bounciness to prevent the head and shoulders from sinking too much, making it easy to turn over. Also, the use of breathable material helps to facilitate a good sleep environment. Both the cover and the pillow can be quickly washed in the shower, keeping it clean at all times.
  • Why the Brand Was Reinvented
  • Why the Brand Was Reinvented
  • Why the Brand Was Reinvented
    Shoulder MAG Zone
Product name Colantotte RESNO MAG‐ RA WAVE
Medical Device Certification Number 229AGBZX00054000
Includes Pillow Body/Pillow Cover/Magnetic Sheet/Height Adjustment Sheet
Materials Pillow body/100% polyethylene,
Pillow cover/Front fabric: 60% polyester, 40% regenerated fibers (Lyocell),
Inner fabric: 100% polyester, Gusset, back fabric: 100% polyester
Height adjustment sheet/core: 100% polyethylene, Cover: 100% polyester
Magnets Sixteen 130mT ferrite permanent magnets arranged in the Alternating North-South Polarity Orientation (ANSPO™)
Launch Date End of April 2023

Colantotte RESNO MAG-RA

Experience a good night’s sleep while promoting circulation through magnetism. Stimulates circulation in your neck and shoulders, easing stiffness.
  • A new kind of fit that embraces your head
    The soft “Ergo Beads” offer flexibility and resilience, create almost no noise, and come in a breathable pipe shape with deodorizing functions. They are also highly durable.
  • A “Magnetic Triangle MAG Zone” that Alleviates Stiffness
    The unique shape that provides support all the way down to the shoulders, creating a snug fit from neck to shoulders. The magnets arranged in a triangular pattern act on a wide area from your neck to your shoulders, improving circulation and easing stiffness.
  • A diamond-shaped cut that lets you turn over smoothly while sleeping
    Turning over, which adjusts the distortions in the body, is required for a good night's sleep. The special diamond-like shape allows the beads inside to spread just right, supporting your head and shoulders without leaving any gaps, even when you turn over.
  • Customize to your preferred height
    The height can be adjusted right down to a single Ergo Bead. As you can adjust it to suit your needs as you use it, we also recommend it to those who are choosing their first serious pillow.
  • Why the Brand Was Reinvented
    Ergo Beads
  • Why the Brand Was Reinvented
    Triangle MAG Zone
Product name Colantotte RESNO MAG-RA
Medical Device Certification Number 226AGBZX00015000
Includes MAG-RA, Pillow cover, Magnet sheet
Materials Pillow body/Inner material: Thermoplastic elastomer, Outer fabric: 100% polyester
Pillow cover/Front: 100% cotton, Back: 65% polyester, 35% cotton
Magnets Twenty-four 130mT ferrite permanent magnets arranged in the Alternating North-South Polarity Orientation (ANSPO™)
Launch Date End of April 2023

■ Colantotte RESNO Brand Website Being Updated as Well

We are updating our brand website. We will be steadily releasing videos that introduce athletes who use our brand, convey our brand concept, and show actors such as Jun Hashimoto speaking about their experiences using our brand and products.

▼Video about experience using Colantotte RESNO by Jun Hashimoto

Jun Hashimoto’s Profile

Theater Company: Gekidan☆Shinkansen
Agency: enchante Co., Ltd.

Jun Hashimoto’s Profile
Theater Company: Gekidan☆Shinkansen
Agency: enchante Co., Ltd.

Enchante Co., Ltd. Website| Jun Hashimoto’s ProfileLink
https://enchante-de.com/profile/jun_hashimoto/

Main Appearances
Stage play: SEVEN SOULS IN THE SKULL CASTLE: Season Wind (2017)
Stage play: Metal Macbeth (2018)
Stage play: Inoue Kabuki: Fake Yoshitsune Underworld Song (2019)
Musical: Les Miserables (2017)
Musical: HEADS UP! (2018)
Musical: Kirei - The Woman Who Made an Appointment with God (2020)
Movie: Shin Godzilla (2016)
Movie: The Travelling Cat Chronicles (2018)
Movie: Kingdom (2019)
TV series: Starting Today, It's My Turn!! (2018)
TV series: Natsuzora (2019)
TV series: MIU404 (April 2020 onward), and many others

Our company continues to develop products centered around four brands: Colantotte, a brand of certified medical device magnetic accessories; Colantotte Sports, a brand for sports enthusiasts; Lierrey, a brand for women; and our newly reinvented brand, Colantotte RESNO.

Colantotte RESNO

■”Colantotte” Permanent Magnetic Therapeutic Devices for General Use

How Colantotte Products Work

NS FORSE
Symbol indicating the Alternating North-South Polarity Orientation

There are reasons for why Colantotte soothes stiffness. We developed the Alternating North-South Polarity Orientation, which emits magnetic force effectively over a large area. Our products are genuine health gear certified as medical devices.

Only by wearing them can you experience the power of the magnetic force that Colantotte alone has managed to harness. Stiffness will ruin your days no longer. Soon you’ll be able to greet each day with a genuine smile.

■ What Sets Colantotte Medically Certified Devices Apart...Is the Colantotte’s unique Alternating North-South Polarity Orientation (ANSPO™) “Experience the Colantotte Difference for Yourself”

When wearing general magnetic health gear(In House Research)

When wearing general magnetic health gear (In House Research)

When wearing a Colantotte Tank Top (In House Research)

When wearing a Colantotte Tank Top (In House Research)
The “Alternating North-South Polarity Orientation (ANSPO™)” Makes All the Difference
  • Colantotte's magnets are arranged in Colantotte’s unique Alternating North-South Polarity Orientation (ANSPO™), which allows their magnetic forces to affect a large area, influencing the whole surface and not just a single point. This layout allows these magnetic forces to improve blood circulation and alleviate muscle stiffness, assisting the recovery process.
  • Our authentic health devices are certified as medical devices and improve circulation around the worn area. Simply wearing them in your daily life can liberate you from the pain of stiffness.

■ Colantotte Magnetic Medical Gear

Colantotte products contain permanent magnets arranged in the Colantotte’s unique Alternating North-South Polarity Orientation (ANSPO™). This arrangement allows the magnetic force to affect a large area to improve circulation and alleviate stiffness at the applied location. It is certified in Japan as an authentic magnetic health device.
In 2005, Colantotte was launched in America under the overseas brand TRION:Z. Professional golfers Rory McIlroy and Rickie Fowler as well as many other top athletes regularly use this gear to soothe and support their bodies. Additionally, in 2012, one of the Colantotte bracelets was featured prominently as a key story item in the Hollywood movie “The Avengers” as part of a tie-up campaign, demonstrating the recognition of the brand’s quality and design not only in Japan, but by many people all over the world.

■ Colan Totte Co., Ltd.

“Begin each day with a smile.”

We can help you show the smile that comes from good health. Since its establishment in 1997, medical device manufacturer Colan Totte Co., Ltd. has been developing products that improve people’s physical and mental health. There are countless health-conscious products available throughout the world. We are committed to developing authentic, evidence-based products, with a focus on our Colantotte line of magnetic health gear, each product of which has been certified as a medical device.

Our products are not only effective as medical devices, but also place an emphasis on design. By focusing on visually appealing features, we have challenged the conventional wisdom of making such gear as inconspicuous as possible and pioneered the concept of attractive medical equipment. Our gear is endorsed by many top athletes for both its functionality and design. In addition, we have acquired patents in Japan and overseas to expand our business around the world. With medical devices that people can enjoy using without difficulty, Colantotte brings smiles to people all over the world.

On July 8, 2021, Colan Totte CO., Ltd. was listed in the Mothers market of the Tokyo Stock Exchange. We will take this listing as an opportunity to heighten our awareness of our responsibilities as a publicly traded company, and we will continue to make efforts to expand our business, gain the trust of our customers, and become a company that can make broad contributions to society.

【Company Profile】
Colan Totte Co., Ltd.
President/CEO Katsumi Komatsu
2-10-26 Minamisenba, Chuo-ku, Osaka 542-0081 Japan
Business Contents: Manufacturing and sales of medical devices; Manufacturing and sales of daily sundries; Mail order
URL: https://colantotte.co.jp/global/
【CONTACT】
Colan Totte Co., Ltd. PR Dept, Nakajima
MAIL: press@colantotte.co.jp
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